Shengdu Home Decoration Boutique Showroom – TV Tower Store Wins the MUSE Design Awards

Designed by Karv One Design for Shengdu Home Decoration, the TV Tower Store brings together spatial design, brand expression, and the home furnishing experience in a unified environment.

The project reflects an exploration of how commercial interiors can communicate a brand’s identity while creating a more engaging and intuitive experience for visitors.

For home furnishing showrooms, the spatial experience plays an important role in how customers understand products, explore possibilities for their homes, and connect with the services behind them. Through an integrated approach to interior design and spatial planning, the project seeks to establish a clear relationship between the brand, its offerings, and the customer journey.

This recognition reflects Karv One Design’s ongoing commitment to creating spaces that respond to both business objectives and human experience. By considering the relationship between spatial organization, brand communication, and user engagement, the design aims to make the showroom more than a place to view products, allowing it to serve as a meaningful interface between the brand and its customers.